Changing the Way the Industry Does Business
FORT WAYNE, IND. (November, 2016)–Brigadoon Fitness’s Green Series Fitness Circle Fitness™ USA) Featured in Campus Rec Supplier News
When was the last time your equipment was shipped on the same day you placed your order?
It’s no secret that the fitness industry has struggled to deliver great products without sacrificing great customer service. Four to six weeks lead times or longer on equipment and parts have become the norm. Returned phone calls and emails can take days and on-hold times with customer service can seem like a lifetime. Fortunately, there’s a relatively small, but fast growing company based in Fort Wayne, Indiana that is changing the game.
Circle Fitness™ USA (previously Green Series Fitness) was born from a need to provide high-quality products coupled with unprecedented customer service and support. It’s this rare combination that is driving double-digit growth for the fledgling company that was unknown just a few years ago.
Designed for college rec centers and other facilities, Circle Fitness™ (previously Green Series Fitness) is a family of commercial cardio equipment built for users who value dependable, efficient, attractive and affordable products. As the name implies, Circle Fitness™ USA (previously Green Series Fitness) products are incredibly energy-efficient, manufactured with recyclable components, and engineered with a commitment to significantly reduce the carbon footprint. 
FORT WAYNE, IND. (May, 2017) —(Brigadoon Fitness, recently launched a new adjustable utility bench and three-tier dumbbell rack. An innovative addition to the Circle Fitness family, the three-tier commercial dumbbell rack offers a unique combination of versatility and durability on a space-saving design. Featuring dual-sided weight bar storage and optional medicine ball rings and/or Olympic plate holders, this rack is a great addition to any fitness center. Angled flat racks provide ample space for up to 10 pairs of hex-style dumbbells and a wide clearance during removal or replacement of the weights. Large rubber feet and durable transport wheels round out this functional and safe unit.
The Brigadoon Fitness bench is built for comfort, durability and affordability in all commercial applications. With 7 backrest adjustments and 3 seat-angle settings, the bench easily adjusts from -3 degrees to flat to a full 90 degrees, allowing the user to perform a variety of exercises. Molded foam wrapped in highly durable upholstery provides superior comfort and large rubber feet provide a secure foundation and prevent the unit from slipping while exercising. Grade 8 Zinc bolts and a solid steel handle with heavy duty wheels for easy transport ensure maximum durability and strength.
“We invested more than a year researching and developing innovative ways to improve our current benches and racks,” states the director of Product Development at Brigadoon Fitness. “Our focus was to make them stronger, versatile and affordable without compromising quality. We’re confident we have accomplished what we set out to do with these two new exciting offerings.”
Both of these additions to the Brigadoon Fitness family are available for immediate delivery and include 10 year frame warranties.
About Brigadoon Fitness
Based in Fort Wayne, Indiana, Brigadoon Fitness is the exclusive distributor of Circle Fitness™ fitness equipment in North America. In addition, we’ve designed and equipped more than 20,000 hotel fitness facilities through our division, Hotel Fitness®. We’re innovators, changing the way the industry does business by investing millions of dollars in state-of-the-art technology, experienced people, product design and the largest inventory of fitness equipment and accessories in U.S. This unique approach allows Brigadoon Fitness to provide the best products and solutions, more efficiently and for the best value. For more information contact Don Osika, Vice President Sales & Marketing, by calling 260.434.2412 or email DonO@BrigadoonFinancial.com.
FORT WAYNE, IND. (October, 2018) — Brigadoon Fitness is proudly featured in the Fall edition of the National Fitness Trade Journal Magazine. Check it out here on page 30 of the online edition.
Brigadoon Fitness builds its business around the ideal customer experience.
Brigadoon Fitness, a Fort Wayne-based supplier of commercial fitness equipment nationwide, takes a bold approach to selling its products. Rather than focusing primarily on product specifications, the company places its emphasis on making sure customers get what they need, when they need it. It seems like a subtle difference, but it not only ensures that Brigadoon provides quality products, but more importantly, it also delivers a service experience that is second to none.
Kevin Feldman, vice president of sales and marketing, explains, “We are a customer service focused organization selling fitness equipment, not a fitness equipment company with customer service.”
That approach is driven by a company philosophy centered on what Brigadoon calls the Ideal Customer Experience (ICE). Its culture has been built around making decisions that always consider the impact to the customer, with the understanding that getting it right will ultimately drive sales.
David Krites, executive vice president at Brigadoon Fitness, explains it this way. “If we can’t give the customer a better experience buying from us, they’re going to have no motivation to do so,” he says. “We don’t make choices just to save money. We make choices to improve the customer experience. It’s about having the right people and the right products in the right places at the right time.”
Stocking levels, product features and even internal processes are all measured against a central question: How does this change/improvement/idea improve the Ideal Customer Experience? Understandably, Krites and his Brigadoon team have to know their customers very well to effectively answer that question.
“We want to know our customers better than anyone else,” says Krites. “We ask questions, take the time to listen and are as transparent as we can be.”
Those kinds of conversations have driven the trajectory of Brigadoon’s business. The company started in 2012 selling fitness equipment in the hospitality industry as Hotel Fitness. As the company recognized a need in markets beyond the hotel and resort space, Hotel Fitness became a division within the expanded Brigadoon Fitness family.
As Brigadoon has evolved to meet customer needs, it has built its reputation on providing durable, high-value, commercial fitness equipment at reasonable prices. The company not only carefully selects its manufacturers to meet its high standards, it also collaborates with those companies’ product design teams to customize features and functionality that stay ahead of market trends.
“We listen to the market, solicit feedback from our customers and present solutions they’ve requested,” says Feldman.
For example, Brigadoon has long offered a family of commercial cardio equipment that is energy-efficient, manufactured with recyclable components and engineered to significantly reduce the carbon footprint. In order to reach a broader audience with these products, Brigadoon recently announced it will transition from its private-labeled Green Series brand to the more widely known Circle Fitness label of its manufacturer.
“Circle Fitness products have been sold throughout the world for more than a decade and manufactured at the same state-of-the art factory that makes Green Series equipment,” says Feldman. “The ability to tap into Circle’s global name recognition, resources, advanced technologies and worldwide service and distribution channel will be incredibly valuable to both our domestic and international customers.”
Likewise, the company continues to add new products and features as it identifies specific needs. Its broad range of fitness equipment expands well beyond the treadmills, elliptical and stationary bicycles that are top-of-mind for most people. It also includes group cycling equipment, multi-functional machines, weight stations, benches and racks, steppers and a variety of fitness room accessories. Brigadoon also offers pool and patio furnishings under its Orange Italia brand.
“We want to offer the best products in our market segment,” says Krites. “We offer great quality at reasonable prices, and that value proposition supports our success.”
In fact, quality plays a significant role in Brigadoon’s value proposition. Brigadoon understands that within each client’s budget, he wants to receive the best equipment that will last the longest at the most reasonable price. Taking a cue from a Volkswagen tag line, Krites likes to describe Brigadoon products as “great for the price of good.”
Availability impacts success as well, and Brigadoon has gone to great lengths to ensure it has a ready inventory. Orders are generally shipped from its Fort Wayne-based distribution center, where they are often fulfilled within a day of being placed. Many competitors do not carry stock and instead simply relay orders to the manufacturer, where lead times may be lengthy.
“We’ve won quite a few customers because we have the product in stock,” says Krites.
Besides that, he continues, “We answer the phone. You are always going to talk to a real person here. Details like this make a big difference.”
Krites and his team have made creating the Ideal Customer Experience part of everyday life at Brigadoon. They passionately believe that satisfied customers drive future sales, so they continue to invest in the details that affect them.
“The better the benefit we offer to the customer, the more people will be attracted to it,” explains Krites. “People may buy fitness equipment on specs one time, but at the end of the day, it’s the service that matters.”
All customer interactions at Brigadoon – whether internal or external – are governed by five principles. It strives to show respect, be responsive, act reliably, build close relationships and maintain an excellent reputation. Above all, it wants to relentlessly push the bar higher in all areas.
“If we’re going to invest time to talk about something,” says Krites, “it had better improve the customer experience.”
Ultimately, Brigadoon knows that when the customer wins, it wins, so delivering the Ideal Customer Experience provides the most effective path to success. 
Brigadoon Fitness builds its business around the ideal customer experience.
Brigadoon Fitness, a Fort Wayne-based supplier of commercial fitness equipment nationwide, takes a bold approach to selling its products. Rather than focusing primarily on product specifications, the company places its emphasis on making sure customers get what they need, when they need it. It seems like a subtle difference, but it not only ensures that Brigadoon provides quality products, but more importantly, it also delivers a service experience that is second to none.
Kevin Feldman, vice president of sales and marketing, explains, “We are a customer service focused organization selling fitness equipment, not a fitness equipment company with customer service.”
That approach is driven by a company philosophy centered on what Brigadoon calls the Ideal Customer Experience (ICE). Its culture has been built around making decisions that always consider the impact to the customer, with the understanding that getting it right will ultimately drive sales.
David Krites, executive vice president at Brigadoon Fitness, explains it this way. “If we can’t give the customer a better experience buying from us, they’re going to have no motivation to do so,” he says. “We don’t make choices just to save money. We make choices to improve the customer experience. It’s about having the right people and the right products in the right places at the right time.”
Stocking levels, product features and even internal processes are all measured against a central question: How does this change/improvement/idea improve the Ideal Customer Experience? Understandably, Krites and his Brigadoon team have to know their customers very well to effectively answer that question.
“We want to know our customers better than anyone else,” says Krites. “We ask questions, take the time to listen and are as transparent as we can be.”
Those kinds of conversations have driven the trajectory of Brigadoon’s business. The company started in 2012 selling fitness equipment in the hospitality industry as Hotel Fitness. As the company recognized a need in markets beyond the hotel and resort space, Hotel Fitness became a division within the expanded Brigadoon Fitness family.
As Brigadoon has evolved to meet customer needs, it has built its reputation on providing durable, high-value, commercial fitness equipment at reasonable prices. The company not only carefully selects its manufacturers to meet its high standards, it also collaborates with those companies’ product design teams to customize features and functionality that stay ahead of market trends.
“We listen to the market, solicit feedback from our customers and present solutions they’ve requested,” says Feldman.
For example, Brigadoon has long offered a family of commercial cardio equipment that is energy-efficient, manufactured with recyclable components and engineered to significantly reduce the carbon footprint. In order to reach a broader audience with these products, Brigadoon recently announced it will transition from its private-labeled Green Series brand to the more widely known Circle Fitness label of its manufacturer.
“Circle Fitness products have been sold throughout the world for more than a decade and manufactured at the same state-of-the art factory that makes Green Series equipment,” says Feldman. “The ability to tap into Circle’s global name recognition, resources, advanced technologies and worldwide service and distribution channel will be incredibly valuable to both our domestic and international customers.”
Likewise, the company continues to add new products and features as it identifies specific needs. Its broad range of fitness equipment expands well beyond the treadmills, ellipticals and stationary bicycles that are top-of-mind for most people. It also includes group cycling equipment, multifunctional machines, weight stations, benches and racks, steppers and a variety of fitness room accessories. Brigadoon also offers pool and patio furnishings under its Orange Italia brand.
“We want to offer the best products in our market segment,” says Krites. “We offer great quality at reasonable prices, and that value proposition supports our success.”
In fact, quality plays a significant role in Brigadoon’s value proposition. Brigadoon understands that within each client’s budget, he wants to receive the best equipment that will last the longest at the most reasonable price. Taking a cue from a Volkswagen tag line, Krites likes to describe Brigadoon products as “great for the price of good.”
Availability impacts success as well, and Brigadoon has gone to great lengths to ensure it has a ready inventory. Orders are generally shipped from its Fort Wayne-based distribution center, where they are often fulfilled within a day of being placed. Many competitors do not carry stock and instead simply relay orders to the manufacturer, where lead times may be lengthy.
“We’ve won quite a few customers because we have the product in stock,” says Krites.
Besides that, he continues, “We answer the phone. You are always going to talk to a real person here. Details like this make a big difference.”
Krites and his team have made creating the Ideal Customer Experience part of everyday life at Brigadoon. They passionately believe that satisfied customers drive future sales, so they continue to invest in the details that affect them.
“The better the benefit we offer to the customer, the more people will be attracted to it,” explains Krites. “People may buy fitness equipment on specs one time, but at the end of the day, it’s the service that matters.”
All customer interactions at Brigadoon – whether internal or external – are governed by five principles. It strives to show respect, be responsive, act reliably, build close relationships and maintain an excellent reputation. Above all, it wants to relentlessly push the bar higher in all areas.
“If we’re going to invest time to talk about something,” says Krites, “it had better improve the customer experience.”
Ultimately, Brigadoon knows that when the customer wins, it wins, so delivering the Ideal Customer Experience provides the most effective path to success.
FORT WAYNE, IND. (January 4, 2016) — The new 8000 premium treadmill from Green Series Fitness, a Brigadoon Fitness company, is proudly featured in the Winter edition of the National Fitness Trade Journal. Distributed to fitness centers, athletic clubs, YMCA’s, JCC’s, military bases, rec centers and professional sports teams throughout the U.S., the National Fitness Trade Journal is the longest running publication in the fitness industry.
A Premium Treadmill without the Premium Price
The recently launched 8000 premium treadmill is a testament to everything Green Series Fitness exemplifies. Stunningly modern, yet meticulously crafted, the new 8000 represents the next stage in Green Series Fitness’ growing cardio equipment portfolio. Designed for health clubs or any facility seeking a premium treadmill without the premium price, you’re simply not going to find a better value.
Remaining true to its roots and the Green Series name, the 8000 is powered by a 6.0 HP, AC NextGEN III Eco-Drive System™, delivering an unsurpassed combination of energy-efficiency and power. Working in concert with industry-leading drive motors and controllers, Habasit® premium running belts and SlikDek® reversible decks, the 8000 can reduce electricity costs by 30 percent. Extensive field tests have also shown the NextGEN III Motor to run up to 20 percent cooler than comparable competitor’s treadmill motors under the same load and conditions.
The 8000 treadmill offers two user-friendly console options proving that advanced technology does not have to be complicated. The Entertainment Series console features a vibrant, high-definition, 19” touchscreen with HDTV, WiFi and Bluetooth® connectivity, integrated Apple® and Android® compatibility, USB and CSAFE charging ports. Employing Virtual Connect™ technology, users can also enjoy their choice of 10 pre-loaded forward motion videos of beautiful sceneries from throughout the world, included at no additional cost. A 19” LED is also available offering Bluetooth® connectivity, USB and CSAFE charging ports, toggle shifters for speed and elevation and a durable reading rack.
And if performance and comfort is what you desire, the 8000 delivers with its exclusive Smooth Deck Absorption System, biomechanically engineered to ensure a stable and flexible running surface for users of up to 500 lbs. Further, with easily adjustable speeds of .2 to 17.2 MPH, elevations of up to 20 percent and over 20 exercise programs, the 8000 will appeal to users of all fitness levels.
What is Fueling the Growth of Green Series Fitness?
Three years ago, Brigadoon Financial, a private investment company, acquired Hotel Fitness, with a mission to grow the hospitality sector and expand into other markets. Leveraging decades of experience in fitness, distribution, customer service and sales, the company has more than tripled revenues, engineered multiple lines of Green Series cardio equipment and developed a nationwide dealer network.
Operating under the Brigadoon Fitness umbrella, Green Series Fitness and its family of commercial cardio products are delivering some of the most energy-efficient, reliable and affordable equipment in the fitness industry.
So how does a relatively small and unknown company produce equipment that consistently outperforms many of the biggest names in the industry? First, by partnering with the leading global manufacturers and challenging conventional thinking. Second, by benchmarking the world’s best fitness equipment and aiming even higher. Third, by testing and assessing Green Series products in the most demanding proving grounds. And finally, by providing unmatched customer service combined with the smartest warranty protection in the industry.
Focused Product Innovation
While other cardio equipment manufacturers may focus on integrating cutting-edge technology with their products, Green Series Fitness is taking a somewhat different path. “Our goal is not to provide the most advanced or feature-rich cardio lines on the planet,” says Dale Hansen, Director of Product Development at Green Series Fitness. “Rather, we remain focused on delivering the best overall value and lowest total cost of ownership. That means committing our resources to developing products that are incredibly durable, efficient, easy to use and affordable, while providing unparalleled customer service and support,” states Hansen. “At the same time, we recognize the importance of staying current with the latest technology and advancements—we just prefer to do so without overwhelming users with intimidating or cumbersome programming that adds significant costs to the products and frequently goes unused.”
Smart Warranty Protection and Customer Support
It’s one thing to say your products are reliable. It’s another to back it up. The Green Series warranty is yet another example of how Green Series Fitness continues to challenge conventional thinking. Traditionally, manufacturers attach different warranties to different products, regardless of where and how the equipment is being used. The Green Series warranty is based on the fitness application and amount of use. Light commercial environments, defined as non-dues-paying facilities with up to six hours of daily use, deserve longer warranties, regardless of the products’ commercial rating.
All Green Series cardio equipment, including the new 8000 Treadmill, when used in light commercial settings, include a 10 year frame, six year motor (upgraded to seven years on the NextGEN III Motor), six year parts, two year wearables and one year limited labor warranty. Full commercial applications carry a 10 year frame, five year motor, three year parts, two year wearables and one year limited labor warranty. Extended labor warranties are available as well.
Changing How the Industry Does Business
In an industry where four to six week lead times are the norm, service is slow and calls get routed to automated phone systems, Green Series Fitness is changing the game.
With a large U.S. based inventory of equipment and parts, orders get shipped within 24 hours or the same day if needed. Phones are answered by knowledgeable representatives and warranty or service needs are handled quickly by experienced technicians. It’s this responsive reliability and commitment to excellence that has many industry insiders taking notice and driving Green Series Fitness to new heights.
Experience the most reliable and efficient products at these upcoming conferences:
– IHRSA, March 21 – 24, Orlando, Florida
– NIRSA, April 3 – 4, Orlando, Florida
– YMCA General Assembly, July 14-17, Kansas City, Missouri
FORT WAYNE, IND. (January 5, 2015) — Green Series Fitness, a Brigadoon Fitness company, is proudly featured in the Winter edition of the National Fitness Trade Journal. Distributed to fitness centers, athletic clubs, YMCA’s, JCC’s, military bases, rec centers and professional sports teams throughout the U.S., the National Fitness Trade Journal is the longest running publication in the fitness industry.
An innovative combination of durability, energy efficiency and affordability that delivers the lowest cost of ownership
Green Series™ is a family of commercial cardio equipment designed for users who value dependable, efficient, attractive and affordable products. As the name implies, Green Series products are incredibly energy efficient, manufactured with recyclable components, and engineered with a commitment to significantly reduce the carbon footprint.
Although prior generations of Green Series products have been sold and used in the U.S. for nearly a decade, you may be asking: How does a relatively unknown company produce equipment that consistently outperforms many of the biggest names in the industry? First, by partnering with the leading global manufacturers and challenging conventional thinking. Second, by benchmarking the world’s best fitness equipment and aiming even higher. And finally, by testing and assessing Green Series products in some of the most demanding proving grounds.
Green Series Family of Cardio Equipment
Green Series was born out of a need to develop highly reliable, energy-efficient, easy-to-operate and affordable commercial fitness equipment. These had to be cardio products that could stand up over time in a variety of commercial settings, save energy, and minimize total cost of ownership. The equipment also had to look great, perform impeccably, and be easily assembled and serviced.
Durable and stylish, Green Series includes the 6000 light commercial and 7000 full commercial cardio lines in contemporary matte black finishes. Each piece offers easy-to-use, one-touch controls; versatile speed and incline ranges; Smooth Motion Technology™; shock absorbing decks; and a variety of popular exercise programs. Additionally, the 7000 Series offers a choice of intuitive LED consoles or embedded touch screens with built-in digital televisions.
Powerful and Efficient
Operating at nearly 90 percent efficiency and using up to 50 percent less electricity, Green Series treadmills feature energy efficient motors. However, motor efficiency accounts for only 20 percent of the overall treadmill efficiency. The drive-motor controller, running-belt efficiency, belt lubricant efficiency and deck efficiency account for the remaining 80 percent.
After years of research and development, countless power-consumption tests, and partnering with the leading motor, motor-controller, deck and belt manufacturers in the world, we have developed the most durable and efficient treadmills in the industry. Green Series machines are efficient sure, but more than that, they are powerfully efficient with higher torque. And we don’t stop with the motors. We’ve also designed our embedded touch screens with TVs to minimize the amount of electricity needed to power them, lowering the total power consumption across all products.
Tough Enough for Military Use
The most important feature of any piece of fitness equipment is its long-term reliability. Our innovative warranty protection is a testament to the durability of our products. But durability is about much more than providing an unsurpassed warranty. It’s about performance under pressure. That’s why we assemble and test every piece of Green Series equipment at the factory prior to delivery.
Built with less plastic and more metal, Green Series products are rock-solid, having undergone rigorous testing and evaluation in demanding environments for nearly a decade. Health clubs, corporate fitness centers, junior-senior high schools, hotels, and fitness facilities throughout the U.S. have been using our equipment alongside many of the most widely recognized brands in the world. During this time, Green Series products have experienced significantly fewer service-related issues.
Recently, the Green Series was put to the test at the U.S. Marine Corps training facility at Camp Lejeune in Jacksonville, North Carolina. After months of heavy use, often by military personnel running at high speeds with heavy backpacks, Green Series performed as well or better than the competitors’ products, which cost upwards of 50 percent more.
Value of Partnership
Habasit maintenance-free, lubricant-infused running belts. Kuo Shuay high-efficiency treadmill motors. Rhymebus motor controllers and inverters. Hutchinson drive belts. Jendel pedal assemblies. These global leaders are recognized and trusted for manufacturing the highest-quality parts in the fitness industry. The same parts are found in Green Series equipment and worldwide in many other top cardio products costing much more. Why? Because smart companies understand the value of partnering with those that have mastered their core competencies. We take great pride in being able to work with these industry leaders.
The Smartest Warranty Protection
It’s one thing to say your products are reliable. It’s another to back it up. The Green Series warranty is yet another example of how we continue to challenge conventional thinking. Traditionally, manufacturers attach different warranties to different products, regardless of where and how the equipment is being used. The Green Series warranty is based on the fitness application and amount of use. Light commercial environments, defined as non-dues-paying facilities with up to six hours of daily use, deserve longer warranties, regardless of the products’ commercial rating. All Green Series cardio equipment, including our 6000, 7000 and 7000E Series used in light commercial settings, have a 10-year-frame, six-year-motor, six-year-parts, two-year-wearables and one-year-limited-labor-warranty. Full commercial applications carry a 10-year-frame, five-year motor, three-year-parts, two-year-wearables and one-year-limited-labor warranty. Extended labor warranties are available as well.
Innovation Drives Everything We Do
We are innovators, committed to changing the way the industry does business. From groundbreaking products to smarter warranties to how we serve our customers, innovation is the catalyst for everything we do.
Over the past two years we’ve invested millions of dollars in state-of-the-art technology, experienced people, product research and design, and the largest U.S. based inventory of equipment and parts. Additionally, we recently moved into a new 70,000-square-foot global distribution center and corporate headquarters, allowing for greater efficiencies, communication and collaboration among our team members. You’ll experience it the first time you call — customer service and inside sales representatives who answer the phones and respond quickly and knowledgeably. Equipment and parts are shipped out in hours rather than days or weeks. And, service and repair advice is provided by experienced technicians who won’t leave you waiting for answers.
Who Is Green Series Fitness?
In August 2012, Brigadoon Financial, a private investment company, acquired Hotel Fitness, with a mission to grow the hospitality sector and expand into other industries. With expertise in logistics, distribution, fitness, customer service and sales, the company has more than doubled revenues, engineered multiple lines of Green Series cardio equipment, and developed a nationwide dealer network. Now operating under the Brigadoon Fitness umbrella, Green Series Fitness and its lines of commercial cardio products are delivering some of the most energy efficient, reliable and affordable equipment in the fitness industry.
See our products in action at www.GreenSeriesFitness.com/green-series-product-videos. Contact us at 800.862.1509, or Info@GreenSeriesFitness.com for more information.
